About SEO
LTCIS and TeamNet were two companies that spent significant amounts of their advertising budgets on Search Engine Optimization. Even so, their natural search engine ranking and customer conversion were both challenged. We redesigned their websites and they received several immediate benefits:
- Higher search engine ranking with CSS & XHTML strict coding
- Higher conversion rates of customers who visited the site
- Higher click-through rates as people visited more pages
What is SEO and SEO-Friendly?
Search engine optimization (SEO) is the process of improving the number of website visitors from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. As a marketing strategy for increasing a site's relevance, SEO considers the terms people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
Getting Indexed
The leading search engines, Google, Yahoo! and Microsoft, use robots to find pages for search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
At Green Bird Media we engage in two aspects of SEO:
- We provide the correct infrastructure for SEO-Friendly websites
- We provide at additional fee, SEO-lite which puts additional features in place
The only guarantees in Search Engine Optimization is that it is a constantly changing and moving target. If you need high-end SEO work, please let us know.
