Marketing Upstream

Business Development

Green Bird Media is proud to offer business development services to our customers through John Rodolff, President of Venture Builder, Inc. We've developed a customized program available to Green Bird Media clients at $1,000, a discount of 20% off their normal fee.

Venture Builder is a business consulting firm that works exclusively with professional service providers. John’s Business Development Program teaches business owners how to leverage their differentiators to build a network of other professionals who will refer them business opportunities.

Package Contents

Part I: Identify Your Competitive Advantage(s)
What makes your practice unique? Is it your customer service? Your expertise? Your years in the industry? But wait. Isn’t that just what your competitors say about themselves? You will learn how to differentiate your practice in the marketplace through a three-step process.

  • Step 1. Understand your practice. Understand what your unique assets (your strengths) are.
  • Step 2. Understand your target market. Understand your market’s pains, desires, and fears.
  • Step 3. Connect your practice to your target market by utilizing your unique assets to create a value that your market wants and that you alone can deliver to it.

Part II: Build Your Own Business Referral Network
The primary marketing strategy for professionals is building a network of other professionals who will refer business opportunities to them. Most professionals would love to have this asset in their practices, but are not sure how to get it. In this Part, you will learn a systematic method that you can use right away to start populating your network and making it productive.

1. The Market-Centric Referral Model™

  • Identify the kinds of professionals who intersect with your market.
  • Identify where those professionals can be found.

2. Communicating What Differentiates Your Practice

  • What your marketing collaterals should say and how they should look. 
  • Getting ready to talk about your practice in less than 10 seconds, in 30 seconds, in 60 seconds, in 3 minutes, in 10 minutes, and longer!

3. Populating Your Network

  • Pre-qualifying members of your network 
  • Types of business organizations and their relative usefulness
  • What to do and what not to do at business events: your agenda
  • How to introduce yourself. How to open and pursue a discussion.
  • How to follow up

b. Qualifying members of your network

  • How to conduct a one-on-one meeting: your agenda
  • The three critical qualifications of a good referral partner

4. Making Your Network Productive

  • How to educate referral partners
  • The three types of referrals
  • The importance of reciprocality
  • How to give qualified referrals
  • How to acknowledge referrals

You can contact John Rodolf at:

 

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