The occupancy of Digital Marketing into today’s world is undoubtedly revolutionary. New tools come & go in every blink of an eye. It is always believed by the experts that by revealing the right data a good tool can open doors of success for the clients as well as for itself. There are a million number of tools present today. Let’s check out which among those are the best and why.
Figures say it all when we see the current percentage of mobile internet users that has grown to 85% in 2015. And Google adapts the fact and upgrade their algorithm with this usage motif. Earlier, Google’s algorithm were updated to a limit that a website is well configured and presentable on the modern devices. But now with the changing statistics in mobile internet users, they felt the utmost need to buzz in a new update that aims at finding mobile friendly web pages easily for the user and have introduced App indexing to surface useful content from apps.
Search engine marketing is the fastest growing medium that marketers are using to promote products and services online. The largest SEM vendors are Google AdWords, Bing Ads & Baidu. Search Campaign management can be achieved directly with the SEM vendor, third party tools or with the services of a digital marketing firm/ advertising agency.
Panda and Penguin have transformed from lovable animals to inescapable algorithms which can flutter anyone using inappropriate content in the website. Online businesses today require SEO experts to implement effective online marketing strategies. A few years back keyword based SEO did the trick but now rich and apt content is also required for brand promotions & customer engagement.
Over the years we've helped several businesses launch with great success. Here are our suggestions for a "best practice" list, but of course there are many more!
1. Start with a Business Plan
SCORE provides low-cost, high-value classes to help business start with a business plan. This is your financial and structural blueprint. The high rate of business failures are mostly due to folks skipping this step. At the very least, talk to the most skeptical person you know about your business idea and let them shoot holes in it.
1) CMS: Content Management System - Manage content yourself and eliminate a majority of web admin fees - You have the ability to assign user roles. Give different departments control over the content that pertains to them, give an Intern or Employee the ability to update and add content in certain areas on your website or just have one Web Admin that can do it all. It’s your choice!
Constant Contact is the easiest and most professional way to send a newsletter. At Green Bird Media, we don't think of ourselves as "web programmers." Sure, we develop and program websites. We love it, and it is a core component of our business.
But Green Bird Media is more than that. Green Bird Media is about helping people share all that is special about businesses and non-profit organizations with the world. There are many avenues to marketing to the world online, and one of those is sending an email newsletter.
Managers at all levels understand the importance of launching a web site that’s easy to navigate and relevant to users. They also appreciate the value of loading the site with fresh, meaningful, and interesting content. But most importantly, they see that all of that time will be wasted if desirable prospects and users don’t find the site. SEO seeks to make sites pop off the search engine results pages to users you most want to attract. Drupal, an open source content management system excels at enabling business owners and non-profits to create and maintain SEO-friendly web sites.
During their recent visual refresh, our friends at Thunder SEO moved their content management system from WordPress to Drupal. They leverage Drupal to display more types of content to site visitors and provide versatility and power for their online storefront. Besides just blog posts, Thunder's Drupal web site includes Thunder Booms, a special section separating the team's favorite tips and articles every week. Their site also puts a special focus on individual members of the team.