Managers at all levels understand the importance of launching a web site that’s easy to navigate and relevant to users. They also appreciate the value of loading the site with fresh, meaningful, and interesting content. But most importantly, they see that all of that time will be wasted if desirable prospects and users don’t find the site. SEO seeks to make sites pop off the search engine results pages to users you most want to attract. Drupal, an open source content management system excels at enabling business owners and non-profits to create and maintain SEO-friendly web sites.
For instance, since search engines rely on keywords to find and categorize content, high search engine rankings require maximizing the use of the most appropriate keywords on your site. But the words that users employ to search for any given offering shift over time. Drupal’s ease of use and the ability of non technical users to alter web site content make simple to keep keywords relevant and up to date. This ensures that your site includes the latest and most effective keywords with minimal investment of time and money.
Further, Drupal creates websites compliant with all major web development standards. Drupal can create URLs that the search engines find and retain easily, locating additional keywords relevant to potential visitors searching the web. These elements combine to make Drupal an obvious choice when seeking a CMS for the purposes of successful SEO.
