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Drupal Web Design- Drupal for Non-Profits and Internet Marketing

Fri, 06/25/2010 - 1:51pm -- gbm

How to Use Drupal Web Design to Leverage Your Overall Internet Marketing Campaign

When formulating strategy for a non-profit organization, a thorough manager pays strict attention to Internet marketing as a prime component of the strategic approach. Whatever the goals, whatever the metrics, you can’t get your non-profit to your destination without using the Internet effectively and efficiently, which requires a sound strategy. Similarly, a sound Internet marketing strategy relies heavily on the organization’s web site for execution. Drupal web design is instrumental in leveraging these to achieve organizational goals. Green Bird Media in San Diego, is a leading Drupal web design firm.

Using  Drupal for non-profits enables low cost and therefore frequent modifications to web sites. Drupal, an open source CMS used in web site development, lowers the cost of making updates and alterations to the design and content of your web site. Because it is an open source CMS, Drupal involves very low acquisition cost and the periodic enhancements from the Drupal community keep the feature set ahead of expanding user needs. This makes Drupal web design critically important for your web site maintenance and upkeep.

So what has that to do with your Internet marketing strategy? Whatever you set as your organizational goals and the metrics you choose to measure progress, the final two steps in your strategic process will be: assessment and refinement. You must use the results of your measurements to refine your approach. Using Drupal for non-profits enables you to tweak or entirely overhaul your web site’s tactical realization of the strategic big picture easily and suddenly, making possible a nimble response to changing circumstances or requirements.

Successful organizations of all types share several characteristics. One of the most obvious is the ability to adapt swiftly to any changes in the operational environment. Using Drupal to maintain your web site ensures that your non-profit can exhibit this same survival trait and respond when circumstances dictate. For more information visit our website or call us today at 619-393-6680.