In the last year, social media and especially Twitter is on everyone's radar but most of our clients don't know what to do with it. Why? Where is the revenue return? How? What is it?
What is Social Media?
Social Media is an umbrella term for interacting with other people you may or may not know via the internet/mobile phone. It runs the gamut from friends & family (Facebook) to anonymous texting (Twitter) to peers & professionals (LinkedIn). This has taken time to sift into these quadrants and each has its value and place.
Why is Social Media so popular?
The simplest reason is that its fast, easy and addictive; think Tetrus and Pac-Man. But there's also content generated by real humans so the texture of the information is diverse, quirky and random. But it can also be seminal, informative and superbly timely.
Much like YouTube was all the rage several years ago, Twitter is today's rock star internet toy. Purchased by Google for $1.65 billion, Twitter seems to be the next to be purchased by Rich Patrons.
