As communication technology advances, certain realities remain unchanged. An organizational web site is still the primary communication vehicle between a non-profit and its stakeholders. However, as important as the site is, if your target audience can’t find the website, then it can’t fulfill its function. A robust SEO strategy can help your organization maintain your site’s prominence and Drupal web design is instrumental in executing that strategy.
Drupal is an open-source CMS used in many sites across the web. And Drupal for non profits makes sense because of its ease of use and short learning curve. Your organization can change and adapt your web site quickly, easily, and inexpensively with a custom Drupal website. This is especially important for your SEO strategy which consists of: keyword-rich content, link development, and architecture and page layout. Carefully plotting your site and using these three components will maximize your site’s search engine popularity.
However, these are not static goals that you achieve once and enjoy increased web traffic going forward. You need to measure and refine your site in light of changing link popularity, layout preferences, and keyword development. Over time, you’ll need to alter your content to keep up with targeted keyword searches, and you’ll want to enrich the site’s design and links to maintain usability and popularity. Drupal website design enhances these refinement efforts through its ease of use.
Drupal for non-profits provides an ideal environment for web site creation and perhaps more significantly, web site enrichment. Your web site needs to grow with your organization and the community it serves; it can’t remain static and continue to function optimally. Therefore, you need to choose your web site development environment for the long term; Drupal web design can serve you well into the future.