St. Bartholomew Episcopal Church came to us seeking a warm, friendly church web design with a simple back-end that they could easily update themselves. We came up with a bright and cheery solution on the content management system, Drupal 6. St. Bart's likes to keep their website up-to-date with events, current church projects and church news.
Green Bird Media Blog
St. Paul's Cathedral-4-the-City Episcopal Anglican Church recently went through a website redesign to become more user-friendly, social oriented and timely. The new church website speaks to a younger audience with links to Facebook, Twitter and podcasts of the sermons.
Finding Your Audience
Companies used to be able to find their audience with a look at their customer base, maybe peeking at the competition and folks could figure out their customer demographics: male, 40-50, likes sports, watches sports 5.5 hours a week.
That's dead now. That same audience now is just as likely to be on hulu.com rather than CBS, satellite tv rather than NBC, and using DV-R to scoot past commercials. Never mind cable, YouTube, and iphone. Then there's blogging, Facebook, LinkedIn, and of course Twitter
Today Im attending Gravity Summit at the University of California at Irvine. Sponsored by Rodney Rumford and Beverly Macy of Gravity Summit Media. The keynote speaker is John Gerzema, Chief Insights Officer and Brand Economist for Young & Rubmicam and the author of the bestselling book, The Brand Bubble.
The recent launch of MexBizNews.com brought the designers and developers at Green Bird Media into new territory. It is the first site of its kind to come out of our studio. MexBizNews is an aggregated news site for Mexican business news. The publisher, Diane Lindquist writes articles for the site, and pulls in content from other news sources. Once the relevant content is pulled in, it is automatically categorized and tagged based on keywords in the article.
The homepage of your site is an important part of a new web design. Your homepage often contains different material than the interior pages. We like to think of it as a roadmap that guides the visitor to action.
For those who have the budget, A/B testing is when two home pages are designed and then rotated for effectiveness. Especially for those trying to create a specific action: sales, participation, donation, etc., this can be very effective.
So some questions that you may find helpful to consider, does the homepage:
Green Bird Media recently launched a new website for Commercial Lease Advocates, a law firm specializing in lease negotiation for commercial properties. The client wants to use the website as a marketing tool and information base for potential clients. This particular clientele may or may not know that lease negotiation is a way to reduce their fixed costs. Commercial Lease Advocates looked to Green Bird Media to create a welcoming and informative website to spread the word about commercial lease negotiations.
Green Bird Media launched a new directory website: HairStylistPortfolio.com! We are excited to announce the launch of this comprehensive directory site.
The client, BelloBelle turned to GBM to build a revenue-generating directory for salons, hair stylists, and products.
Church Website Design Challenge
St. Stephen’s Episcopal Church's in the Menifee Valley turned to Green Bird Media (GBM) for a clean and useful website. St. Stephen’s wanted a church website to speak to current members and to potential members. The parish is relatively small and is looking to attract new and younger members of the community.