A website represents any business organisation or service on an online portal. The look and feel which we technically call UI and UX i.e. User Interface & User Experience decides how successfully a business or service represents itself online. The front end user gets to see all the services that the organisation offers on a website, the only difference with a web site you do not have a human interaction with the user. In this case, it becomes more important how to keep the customer engaged.
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San Diego Mayor Kevin L. Faulconer announced in April start about a survey being launched that will take the inputs from San Diegans to explore them of what they expect the San Diego website to have in it. Faulconer said, “The City of San Diego website should be like San Diego itself -- a dynamic, innovative place you want to visit again and again”. The Mayor also said, that he wants the online presence of San Diego to boost up & so he has made this drive of revamping the current website to a best presentable one as his top priority in this manner.
Figures say it all when we see the current percentage of mobile internet users that has grown to 85% in 2015. And Google adapts the fact and upgrade their algorithm with this usage motif. Earlier, Google’s algorithm were updated to a limit that a website is well configured and presentable on the modern devices. But now with the changing statistics in mobile internet users, they felt the utmost need to buzz in a new update that aims at finding mobile friendly web pages easily for the user and have introduced App indexing to surface useful content from apps.
Business firms are getting more aware and determined about Cyber Intelligence and Threat Mitigation service. In today`s world where in a connected ecosystem technology has eased lives and brought business to our fingertips. This ease of business also has a flipside as it gives this ease of access to not only the good guys but also the bad ones. There are big underground markets where hackers are furbishing kits to create identities, foster scams and eyeing credit cards & other frauds.
Search engine marketing is the fastest growing medium that marketers are using to promote products and services online. The largest SEM vendors are Google AdWords, Bing Ads & Baidu. Search Campaign management can be achieved directly with the SEM vendor, third party tools or with the services of a digital marketing firm/ advertising agency.
A lot has happened in the last decade, from the way the websites were designed and developed to the way of taking your website on the top with SEO works to entering into Digital Media Marketing.
Basically what people have known from a long period of time in the name of online marketing and search engines to bring their website on top is SEO.
E commerce business has set new prominence and records for online community. The market has grown with a rocket speed and changed the mind-sets of people bringing their confidence towards Online shopping. According to Forbes, “For the full year it estimates that US ecommerce will generate $262.3 billion in sales, an increase of 16.4% year over year and slightly higher than the 16.2% increase last year. By 2017 eMarketer estimates that there will be $440 billion in sales for a compound annual growth rate (CAGR) of 13.8%”.
What is a “Call to action?”
“Call to Action - CTA” is a necessity for any website, commercial or an advertisement. It could be a button, banner, type of graphic, or text which produces an urge in the mind of the viewer or reader prompting him to click on it.